Ghost Kitchens, also known as virtual restaurants, cloud kitchens, and dark kitchens, are professional commercial kitchens that focus solely on delivery and pickup meals. Unlike a traditional restaurant, ghost kitchens have no physical storefront or seats where customers can sit down and eat in a restaurants dining room. These virtual restaurants operate using delivery services such as Uber Eats, Doordash, Grubhub, and other food delivery apps to capitalize on consumers increasing need for wanting their meals on-demand. Take a look at these 5 reasons why restaurants are quickly transitioning from traditional sit-down restaurants to delivery-only ghost kitchens:
1- Less Overhead
Compared to a traditional sit-down restaurant, ghost kitchens have fewer overhead expenses. Since these virtual kitchens are solely focused on delivery and pickup meals with no consumers going to eat at the establishment itself, these businesses are able to set up shop in an area of town that can be remote with cheap rent. On top of cheaper rent, ghost kitchens also operate with no front of house staff, waiters, bussers, bartenders, and more. These savings on expenses allow for restauranteurs to have lower barriers to entry making the industry more appealing than it has ever been.
2- Emphasis on The Food
Since ghost kitchens do not have to worry about all of the front of house operations that traditional restaurants have, they can focus strictly on the food. With having lower overhead expenses as well, virtual restaurants can shift expenses towards purchasing better quality ingredients and investing more time and effort into the food itself.
3- Convenience for Consumers
With ghost kitchens comes convenience. As we’ve seen over the past several years, consumers are shifting more and more toward wanting their meals delivered directly to them instead of having a proper sit-down meal at an establishment. Ghost kitchens continue to assist consumers in their increasing need for convenience and speed.
4- Delivery is Booming
Uber Eats, Doordash, Grubhub, Postmates, and several more food delivery companies have become houshehold names over the past few years. Delivery businesses have been ever-so-popular in an age where people value convenience and simplicity. Business models for all ghost kitchens utilize these popular delivery companies, which is a win-win for both parties seeking to grow their business.
Since ghost kitchens are much less labor-intensive and have easier barriers to entry as opposed to traditional restaurants, they are much easier to quickly scale. As mentioned previously, all you need to start a ghost kitchen facility is a commercial kitchen on a cheap property that can accessibly deliver to your consumers!
So there you have it! Our Top 5 reasons why we believe Ghost Kitchens are here to stay. If you haven’t already, be sure to check out our wide selection of weekly lunches, prepared meals, and catering options in the Central Florida area. Give us a follow on Instagram @ghostkitchenorlando